A 360 CAMPAIGN BORN FROM ANDRE SARAIVA'S UNIVERSE.

Glenfiddich Grand Chateau is the result of a collaboration between Glenfiddich and André Saraiva, a whisky finished in Bordeaux Grand Cru casks. For this project, I created the campaign by immersing myself in the codes established by the brand and André, such as the toile de Jouy and the mascot. I imagined creative, high-impact formats to serve each phase of the campaign - teaser, reveal, universe, product - from storyboard to final delivery. The content with André Saraiva was shot in Scotland, at the Glenfiddich distillery, within a very short window given the artist's limited availability.

Role _ Concept, creative and art direction, film direction
Agency _ Digital Luxury Group