CREATING A WORLD WHERE A PRODUCT BECOMES THE SPIRIT
OF THE PARISIAN NIGHT.
For the launch of Glenfiddich Grand Cru, aged in champagne casks, the challenge was to translate that rare finish into a world of its own, steeped in the energy and glamour of Paris after dark. I crafted the visual concept around the city's most exclusive nightlife scene, then produced the campaign shoot at Le Serpent à Plumes, one of Paris's most iconic clubs.
Role _ Concept, creative and art direction
Agency _ Digital Luxury Group

