MAKING A NEW
TOP-OF-RANGE PRODUCT LOOK LIKE THE BRAND'S FINEST.

With Time Reimagined, Glenfiddich releases its most exclusive whisky collection to date, a new product positioned at the very top of the brand in both price and standing. I developed the art direction across both packshot and lifestyle universes, making sure every image carried that level of exclusivity. On set, I stepped into the role of creative director, overseeing the shoot to guarantee a result worthy of the collection's rarity and craftsmanship.

Role _ Concept, creative and art direction
Agency _ Digital Luxury Group