A FRESH CONTEMPORARY VISUAL IDENTITY
THAT REJUVENATES
THE BRAND.

Cellcosmet launched its new skin-brightening treatment, the XT-Clarifiant. The brief was to make science engaging rather than technical, and to rejuvenate the brand's image through a more contemporary film, while staying true to the product's benefit. I developed the overall concept and art direction across both video and photography, then took the campaign film through production and into post-production, shaping a visual identity that captured the product's radiant, clarifying promise.

Role _ Concept, creative direction and film direction
Agency _ Digital Luxury Group
Photographer _ Sofia Sanchez & Mauro Mongiello