CREATING A SENSORY UNIVERSE THAT SENDS YOU BACK TO YOUR
LAST SUMMER.

Glenfiddich Gran Reserva is a premium single malt Scotch whisky, aged 21 years and finished in Caribbean rum casks, with rich notes of vanilla, toffee and exotic spice. For this project, I conceived the product universe and led the artistic direction, drawing on the evocative power of the senses and of memory. The visual and narrative world conjures the exoticism and nostalgia of past journeys, awakening an almost instinctive desire to escape. The product becomes the catalyst, the spark that makes us imagine the next getaway.

Role _ Concept, art direction and film direction
Agency _ Digital Luxury Group