DROPPING A WHISKEY INTO THE UNEXPECTED
WORLD OF FASHION.

I created a collaboration with Mr Porter positioned Glenfiddich at the heart of the fashion world, an unlikely stage for a whisky. I created a visual concept treating the bottle as a muse, backstage, being prepped and primped, ready to walk the runway. Through intimate, editorial-style imagery, the campaign revealed the ritual behind the reveal: hands adjusting the label like a final fitting, close-ups echoing a model's last-minute touch-ups before the show. The product itself became the star of the catwalk.

Role _ Concept, creative and art direction, film direction
Agency _ Digital Luxury Group